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ABOUT
//NPLUS
DIGITAL
>>NPLUS Digital is a digital marketing service agency that drives sustainable innovation for enterprises with new thinking and new technologies.
Established in 2013, the office is located in Shanghai, Beijing, Shenzhen and Wuxi.
We help enterprises formulate digital strategy blueprints and provide digital marketing solutions that integrate creativity and technology seamlessly,
Help brands establish a direct-to-consumer communication, service and transaction platform system that is intelligent and personalized,
And through the refined operation of the brand's private domain, it helps the brand establish a close and trusting connection with consumers,
Achieve customer attraction, retention and conversion, and help the business continue to grow.
Our mission: Drive sustainable innovation for the enterprise with new thinking and new technologies.
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OUR
//CLIENTS
OUR WORKSWith its digital marketing solutions that deeply integrate creativity and technology, NPLUS Digital is serving the new consumer, dairy, health care, 3C electronics, and other industries.
We provide services to well-known brands in multiple vertical industry sectors such as finance, internet, fashion clothing, high-tech, and cultural tourism real estate.
Such as Airbnb, Nielsen, OPPO, realme, AMD, Shopify, FREITAG, Xtep, Wyeth Nutrition Products, Fonterra, FIRMUS.
TIANMU GROUP, Snow Beer, CR Sanjiu, Mengniu, Maxwell House,Simplelove, Yellow Swan, TEAKOO, OnePlus Technology, Home Credit,
Cigna, Vorwerk, Himalaya, Longfor Group Holdings Limited, GO-Yunnan, and more.
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Wu Jianmin
Chairman & CEOA leading entrepreneur from the "Eastern Silicon Valley", with extensive experience in marketing and strategic consulting, a researcher of new business models in the Internet environment, and an explorer in the CMT (Creative, Marketing and Technology) field. He has participated in multiple projects involving enterprises in Southeast Asia and other regions, covering various fields such as strategic development, capital operation, product architecture and marketing. He has many unique insights and writings on aspects such as enterprise internationalization, mergers and acquisitions integration, and dealing with uncertainties.
He founded the NPLUS Group, engaged in cross-industry acquisitions and mergers, focused on developing growth-oriented enterprises such as social media, new media and digital commerce, and carried out capital operations. He graduated from Latrobe University in Australia with an MBA degree. He has worked for well-known multinational IT companies and has extensive entrepreneurial and overseas work experience. Currently, he is a director and investor of several companies. He mainly invests in technology-based innovative and entrepreneurial enterprises, supports young people's entrepreneurship, has a broad international perspective and rich investment resources. He has authored the entrepreneurship philosophy book "The Tenant in My Ears".
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Chen Lu
Chief Knowledge Officer & GM ShanghaiHaving over 10 years of experience in digital strategy consulting, interactive creative planning, and the planning and implementation of marketing technology application solutions. Clients served include: Airbnb, Wyeth Nutrition, OPPO, Tencent Charity, Maxwell House, The Paper, SKF, Baidu, Epson, Luzhou Laojiao, CKGSB, and more.
Passionate about social public welfare, he initiated and founded the CAPE Global Youth Practice Network. At the same time, he provided advisory support for the development of social innovation institutions such as DFC China, Zhongnan House, Weike English, Yingfluence, and Gengxin Rural Innovation Community. He has successively delivered keynote speeches as a special guest at TEDxNanjing, TEDxNingbo, 798 UCCA, etc. He was rated as one of the 100 Young Talents of China in 2012 by the magazine "New Younger", and was included in the 100 Young Elite List of 85+ Generation of "City Magazine" in 2014. He is a Member of Pepsi Greater China Young Marketing Private Board. He has been featured in The Atlantic (US), ABC Radio National (Australia), South China Morning Post, Beijing Today, and more. He is a columnist for Zaixing Expert and SocialBeta, and an expert judge for Golden Award, Tiger Roar Award, etc.
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Wang Zhengxin
GM Beijing & Shenzhen RegionIn the field of digital marketing, this artisan excels at integrating creative planning with interactive technologies. They are imaginative creators of H5 content, having led one of the earliest five WeChat Moments advertising projects in China. I believe that thinking illuminates the light of creativity, and technology brings about the beauty of marketing.
The co-founder of New Nedia Cafe, the initiator of NMClabs, the founder of the Community Manager Training Camp, a mentor for the China Youth Innovation Camp's New Media Laboratory, has initiated over 300 new media public welfare projects. He has successively provided new media training and program recording services for public welfare organizations such as the World Youth Center, Brand Training Camp, STC, China Philanthropy Network, China Charity Network, Great Love Clear Dust, 706 Youth Space, Save the Children, 3Wcoffee, Youmi Network, and China Central Radio's Urban Voices.
The current main research areas include WeChat, H5 marketing, and the application of new media technologies. The enterprise clients that have received training and consulting services include OPPO, 1+ Mobile Phone, Baidu Advertising View, Tongrentang Health, Yiling Health City, Yangmei Home Furnishings, Hitachi Data, Zhidou Automobile, National Audit Office, China Merchants Securities, Guanqun Chicheng, Luzhou Laojiao, Wanlong Real Estate, Yangtze Business School, Premium Shopping Guide, Fashion and Health, Youji Yoga, CLPGATour, Dongfang Golf Group, Shennong Shangpin, etc.
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Li Aijun
GM Creative Technology CenterExtensive experience in creative visual and user experience design, having led teams to create numerous efficient digital creative solutions for both international and local clients. The clients served include Midea, AMD, Realme, OPPO, Mengniu, Simplelove, Casarte, Wyeth, H World, etc.
He holds multiple identities such as the founder of Design Without Circles, the initiator of the Wuxi branch of Stationed, and a professor of visual communication design in universities. He is dedicated to the practice of "long-termism". He is skilled at building designer communities, integrating and innovating cross-border experiences, and has unique insights into the "sustainable" expression of creativity. Previously, he provided consulting services for non-profit organizations through creativity, and led creative marketing projects for several well-known public welfare institutions.
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